What is Digital Assets Management?

Brands and businesses require digital content to reach potential customers that could help their business grow. Ideally, brands must produce digital content consistently in order to reach more people, so these brands tend to own a lot of digital brand assets that could be overwhelming if not managed properly. This is why Digital Asset Management (DAM) is important to every business, as it allows brands to organize and secure all the digital content they own. 

Before digging deeper into Digital Asset Management, you must first learn about digital assets. 

a person browsing images on her laptop screen

What is a digital asset?

Any content a brand owns, such as images, videos, documents, etc. that they may store digitally is considered a digital asset. These content are brand-owned assets that may be created, managed, and published by anyone, especially digital marketers working under your brand. 

Brands own many digital assets shared inside and outside of their organization. Usually, brands collaborate with influencers and other brands to produce videos, advertisements, social media content, and much more. These assets are very important to the growth of a brand because they help the business be recognized, and digital assets, especially those launched on different social media platforms, could reach a bigger crowd and attract much more potential customers. 

A brand is divided into several departments; whichever department you’re in, you’ll still have to engage with digital assets. This is why brands need to have a digital asset management system so it would be easy to get a hold of the brand’s digital content, and collaborating and sharing assets would be very efficient. 

a laptop screen showing posted images and engagements

What is a digital asset management system?

A digital asset management (DAM) system is a tool that aids brands and businesses in organizing their digital content in one place. This system allows storing, finding, and retrieving brand content much easier and more efficiently. This system is easy to use, so clients, collaborators, employees, and marketers can access and control a brand’s digital assets, such as audio, creatives, documents, images, presentations, videos, and more, with no problem at all. 

There are many different DAM systems, depending on the use and needs of a certain brand. Retail brands usually use DAM systems to sell their products online. On the other hand, non-profit brands usually use DAM systems to store and share documents with employees and other company stakeholders. Aside from digital content, DAM systems also help manage project workflow so that brands can operate efficiently. 

To learn more about DAM systems, here are the things Digital Asset Management Systems do.

a diagram that shows the lifecycle of a digital asset

What does Digital Asset Management System do?

Makes creating digital content much more efficient

With the help of DAM systems, brands can organize all their project management applications and creative tools – video-editing software, graphic design software, etc. – in one place. This allows marketing and creative teams to create digital assets without the hassle of switching between different platforms from time to time. 

Helps in organizing digital content faster and easier

Since brands and businesses produce and own a lot of digital content, it becomes more challenging to organize all of them. However, with the help of DAM systems, organizing and tracking digital assets have become much easier. 

To organize digital content, you may use filters and tags or do advance searching to organize and retrieve digital files from the digital asset library. 

Collaborating became much smoother and easier

With DAM systems, users and collaborators could easily comment and make edits on any digital content they’re producing. DAM systems also help smoothen out the review and approval process of the content collaborators make for the brand. 

Collaborations between brands and influencers or other brands can be different types of digital assets, such as videos, images, and much more. So with the help of DAM systems, both sides may access and update these contents anytime and anywhere. 

Helps distribute digital assets quickly

Distribution of digital assets becomes a lot quicker with DAM systems because the content is stored only in a single cloud-based location. You may easily distribute digital content by sending out public or private links. However, you can always give out links with expiration dates if you want more security. 

You may also attach new digital assets to your system without worrying about their distribution. The DAM system automatically updates the users’ end whenever digital assets are edited, or new content is added to the system. 

Provides unlimited storage for brands and businesses 

It’s possible to have unlimited storage with DAM systems, so you can easily store countless files of any size and type in one secure location. Security isn’t also an issue because DAM systems consist of different features, such as user permissions, file backups, information rights management, etc. And to avoid unnecessary clutter in your cloud, you can always set expiration dates on digital assets you know your brand wouldn’t need anymore. 

laptop and phone screens displaying different images

Why is it important to invest in a Digital Asset Management system?

Aside from quick access to digital content, having up-to-date assets, and ensuring digital content is always secure, there are also other benefits that come with investing in DAM systems. One reason is that they help reduce operational costs. 

Some digital marketers who don’t use DAM systems tend to recreate missing or unused digital content, which can be a bit waste of your valuable time. Using a DAM system will save users a lot of time spent creating, managing, and searching digital content, so all the time saved from doing all this work may be used for higher-value work. Allowing faster management of your digital assets can improve your ROI on different digital content marketing efforts your brand does. 

Investing in a good DAM system is also important, as it ensures your digital assets’ safety. With DAM systems, users won’t have to deal with third-party file-sharing solutions, onsite FTP servers, and other security issues. 

Aside from these, having organized digital assets attracts a lot of clients. Clients love it when brands keep all digital content sorted out and organized. This gives your brand a consistent look when your clients want to go over your content. Keep all your digital assets easily accessible to users so that you can attract more clients that could help your brand grow.

As your brand grows, the more digital content you create. So having efficient digital asset management allows brands and businesses to organize all the countless digital content they produce and manage. It is logical for brands to invest in a digital management system to make it easier to operate and manage their assets over time.