What is MOZ and How Do You Use It for SEO?

Is there a quick method to rise above the competition? The solution is simple: make sure your content is optimized for search engines and market it properly. But making SEO-friendly content is more challenging than it sounds.

To properly plan your content, you will need to research relevant keywords, examine the terms your competitors are using to rank on the first page of Google, assess the competition, establish links, prioritize keywords, and much more. Many resources exist to aid in search engine optimization (SEO), but it can be time-consuming and costly to learn how to use a new platform and its features effectively.

You can have that up and running with Moz’s SEO tools in no time. This article will explain what Moz is, how it may improve your SEO performance, and how to get started with it.

What Is Moz?

Moz.com is a useful SEO tool for monitoring your website’s position in search engine results pages and your competitors’. In addition, it has a keyword tool that can help you zero in on the phrases you should use for SEO. A Moz Pro subscription is required for campaign tracking, although free tools like Keyword Explorer and Link Explorer are available.

In addition to being an excellent tool in its own right, Moz’s website also provides a wealth of information, such as The Beginner’s Guide to SEO, the SEO Learning Centre, and the Help Hub, which details how to utilize Moz.

Why Is Moz a Helpful SEO Tool?

Moz Tools empower you to optimize your website by measuring, evaluating, and monitoring offsite and onsite SEO factors, making SEO a potent digital marketing strategy. It’s useful for keeping tabs on the ups and downs of an SEO campaign. This promotes their growth by drawing in potential customers and boosting their business.

a man using a macbook to search for analytics

Moz Pro vs. Moz Local

You can choose between Moz Pro and Moz Local based on your specific needs. Let’s take a close look at the services they provide.

Moz Pro

Moz Pro is a comprehensive platform for handling all parts of an SEO strategy. It’s a fantastic supplement to Google Analytics.

Target Market Research

You may learn more about your target market with Moz Pro’s assistance. You learn more about your visitors and how they found your site when they visit it. Find out if they found you through organic search, paid ads, or social media.

Using this instrument, you can see how people look for your company online. Once you do this, you’ll have a far better grasp of the phrases people use when searching for your products and services.

Site Rankings

See how your audience responds to your campaign using Moz Pro. You may monitor your progress in search engine rankings for certain key phrases. In addition, you’ll be able to view your keyword rankings compared to the competition.


Moz Pro comes with its built-in web crawler. This crawler will sift through your site in search of issues so that you may address them. You must address these issues immediately to keep your visitors from leaving your site in displeasure because of problems.

When you have Moz Pro installed, it is constantly crawling your site for problems. It does an error check by crawling your site and reporting any problems it discovers. You can rapidly and easily fix errors in this way.

a close up on a macbook displaying website analytics

MOZ Pro Key Features

  • Access to Proven metrics
  • Accurate Volume Estimates
  • Automated and custom report
  • Branded Reports
  • Competitive Link Metrics
  • Competitive Reporting
  • Competitor Rank Tracking
  • Crawl Diagnostics
  • Fresh Links
  • Global Rank Tracking
  • Historical Reporting
  • In-Depth SERP Reporting
  • Instant Site Recrawl
  • Intuitive Suggestions
  • Issue Ignore
  • Issue Prioritization
  • Link Opportunities
  • Link Profile Analysis
  • List import/export
  • Local Rankings
  • Mobile Rankings
  • New Issue Alerts
  • Page Optimization
  • Page Optimization Checklist
  • Report Export
  • Search Visibility Score
  • SERP Analysis
  • Spam Analysis
  • Speed Crawl
  • Universal and Enhanced Search Rankings

two men looking over a site’s analytics on a laptop, one holding an iPad and another holding a pen and a notebook

Moz Local

The search engine’s algorithm gives local companies a higher priority in the results. Moz also offers a separate piece of software called Moz Local, which aims to aid local businesses in improving their listings. Two different plans are available through Moz Local, each tailored specifically to the needs of local enterprises.

Small Businesses

If your company has a single location or up to 99, Moz Local is an excellent choice because it makes it simple to improve your listing. Information is required only once per site. All the other data is automatically gathered and provided to you.

It distributes the data to your target demographic’s most popular directories and search engines. Because the procedure is automated, it is simple to make adjustments or corrections to your local listings at once. By doing so, you won’t have to worry about creating unnecessary listings or doing the same task twice.

One of the best ways to gain your audience’s trust is by using Moz Local. You won’t have to worry about inadvertently forgetting or posting information incorrectly. By doing so, search engines will view your site as a reliable local resource, enhancing your ranking on the results page.


If you have 100 or more locations, you may take advantage of Moz Local’s enterprise plan. The main target of this initiative is to lessen the occurrence of routine jobs by introducing more automated alternatives. When you have more than a hundred sites, automation is essential so that you can devote your resources to growing your organization.

You may learn how search engines evaluate your site using Moz Local. Moz Local’s automatic services may examine your site and point you to where it falls short so that you can fix it.

a man looking at a site’s analytics with a macbook on a white table 

You can also use Moz Local to identify weak areas. Moz will alert you if there are problems with your site. It ensures that your site continues to function optimally.

Moz Local will also keep an eye on your brand’s reputation and defend it if necessary. With Moz, you can keep an eye on your Key Performance Indicators (KPIs) and see how you stack up versus the competition.

Moz Local Key Features

  • Beta access to the news tools
  • Competitive analysis
  • Continual improvements
  • Discounted Moz seminars
  • Keyword difficulty
  • Moz toolbar
  • On-page recommendations
  • Online marketing guides
  • Open site explorer
  • Pro Q&A forum
  • Pro training webinars
  • Q&A forum
  • Weekly crawl and rank tracking

What Can You Do in Moz?

Following are a few of Moz users’ most popular options:

  • Make use of Link Explorer to navigate links successfully.
  • Utilize Keyword Explorer in your search for appropriate keywords.
  • Access free market research and benchmark your company’s performance.
  • Use MozBar in the Chrome web browser to inspect and study the page metrics of any website you visit.
  • Use My Online Presence to see how your business is shown on popular search engines and online directories in your area.
  • You can follow changes in the weather daily with MozCast.
  • Get a free SEO audit and report that details your domain’s most popular pages, keyword rankings, and more.

a person’s hands typing on a macbook on a brown table

These are merely some of the features that Moz offers. To make the most of the service, you’ll need to familiarize yourself with its many nuances. Moz allows you to set up campaigns for your website, track its success in search engine results pages, compile reports, and develop an SEO plan to help you achieve your objectives.