Types of Marketing Companies

Types of Marketing Companies

A marketing company is a company that will assist a business with creating successful marketing strategies.  They will then help the business to implement and sustain them.  A marketing company is a specialized firm of outside contractors that a business in any industry and of any size can hire to help improve … Read more

What is the Creative Commons License?

‘CC’ printed on a paper

Incorporating someone else’s work such as music or graphics in your work may be against copyright law and lead to serious repercussions & damages. As such, it is essential that you familiarize yourself with the copyright law and different public copyright licenses that enable free distribution of otherwise protected work including the … Read more

What Does It Mean When a Backlink is marked as Sponsored?

An illustration of backlinks

Backlinks are the links from other sites that link to the pages you have on your site, primarily connecting their site to yours. These backlinks from external sites usually contribute to the overall strength, relevance, and diversity of your site’s backlink profile to a greater extent. The overall backlinks can often include … Read more

How Important Is It To Have Images In a Twitter Tweet?

Twitter sign up and login screen

What is Twitter, and how to get started with this platform? These are the commonly asked questions by people around the world. Twitter is an information-sharing application that can also be used for business, but a lot of people have still not understood its usage.  You can post one tweet of not … Read more

How Many Photos Is Too Many for My Web Page?

A lady taking a photo with a camera

The importance of having photos on your web page cannot be overemphasized. Much of the social media marketing literature stands as proof that images serve as powerful communication tools, perhaps even better than written communication.  Research shows that the upcoming generation prefers picture-based communication rather text-based communication. In fact, studies show that … Read more

What Are All the Key Items I Need for a Photo Studio?

A photo studio

Anyone who dreams of being a professional photographer also wants a photo studio of their own. In that studio, they can work to their fullest, fulfilling their ambitions and aspirations in an environment that helps them culminate their skills. This dream can be realized if one works hard enough. If you are … Read more

Options for Using Stock Video Clips in Marketing Campaigns

A Ukrainian flag waving in air

Marketing campaigns require a wide range of content types to be included to communicate the planned message to the target market. In recent social media marketing literature, it has been shown that video content is receiving significantly more engagement in campaigns.  As such, it is imperative that you include video content in … Read more

How Important is to Have Images On Facebook Posts?

Facebook Posts

Imagine a world without colours, it looks boring, doesn’t it? The same goes for Facebook posts- posts without pictures fail to catch the attention of the users. An old saying goes “A picture is a poem without words”. Images can have a significant impact on a reader’s mind if they are portrayed … Read more

Tips for Finding Free Fonts

Tips for Finding Free Fonts

There are various options through which you can download the fonts for free if you are having a limited budget for your typography. There are so many places where you can spend hours browsing the shoddy sites and still come out empty-handed. Instead of looking for many options, you can narrow down … Read more