TikTok has been making hype in recent years and it is continuously growing every day. TikTok was launched in 2016 as a video platform for people to share and edit videos. Since then, it has gained impressive followers and is now used in more than 150 countries. Most of TikTok’s trends are towards the younger generation, which is good for engaging the younger generation. So, TikTok is the perfect platform to engage many customers for your business
To understand why most content creators and influencers are turning to TikTok, And why most of our customers are from younger generations it’s important to understand TikTok first. To understand what TikTok is, it is important to know its previous version. Vine is a video recording and sharing program that allows users to create short videos that play over and over. Musical.ly was similar except that it allows users to add special effects and is often used to synchronize popular songs and soundtracks. In 2018, creators acquired a similar Chinese app called Douyin Musical.ly. They merged both apps with TikTok and entered the western market.
How TikTok Works
Like all social media, if you don’t know what you’re doing or don’t follow unwritten rules, you’re immediately blacklisted. Just like any other social media platforms, you need to spend time there to understand the application. Profile yourself, follow popular users, and create actionable content until you understand what real users want to interact with and what platform culture is.
Tinysponsor CEO Mike Prasad said that you mut be active at TikTok and give customers a reason to follow you. That’s how you’ll find success there.Also, another thing to keep in mind is to be authentic because authenticity is key. Don’t try to make memes or share irrelevant content unless you’re in the spirit of the company. It helps you create content tailored to your brand and achieve specific goals.
Here are some app descriptions to understand the app better. This information may help you while setting up your TikTok.
For your page
On this page, you can see the most popular videos and the best video makers. You can see more content as you browse the app and start following others. One of the unique aspects of the app that makes it an attractive marketing tool for influence is that you don’t have to follow anyone to get a good user experience.
People you are following
Instead, the next tab shows the latest videos created by the TikTokers you follow. If you’re curious about the latest trends and the most amazing hashtag issues, you can do it on our Follow page. On this page, you can see the videos of the people you are following.
Advantages of TikTok Advertising
It took some time, but TikTok finally brought advertising to the platform. TikTok offers four types of advertising to its users:
- Display embedded content: This type of ad is similar to Snapchat or Instagram ads and supports many features such as clicking a website or downloading an app.
- Brand Ownership: This allows brands to acquire TikTok for a day. You can create images, GIFs, and videos with links embedded in landing pages or hashtag data.
- Hashtag: Instead of letting the hashtag itself be exposed to the virus, you can increase your exposure by using promotional hashtags.
- Brand Lens: Brand lenses are similar to Snapchat’s 2D and 3D lenses for faces and photos. Companies usually use filters that users can apply when creating their content or make stickers of their offerings. Both of these elements increase brand engagement and awareness. You can even pair the stickers with hashtags for additional reach.
Like all other social media platforms, ads can help you reach a large number of users on the platform. In addition, TikTok provides precise targeting so your ads can reach the right users who are interested in what you are offering. Plus, the ads platform has a similar look and feel to the Facebook Ads manager, so if you’ve run Facebook Ads in the past, you should be able to navigate the ads area in TikTok with ease.
FYI: Compared to Instagram and Facebook ads, the CPM and CPC on this mobile app are 6-8 x lower. Hence, we strongly recommend that you explore this aspect of the social media platform to generate traffic for your business.
How you can Use TikTok For Business
Include your feed
With In-feed Video, you can incorporate video content into your For You personal feed to tell your brand story as a TikTok creator. Video ads are less than 15 seconds on the home page (For You channel), and just like the way Instagram Stories are displayed and skippable, they automatically exit in full-screen mode. Users can go to the landing page URL, the TikTok page, or download the app. A video’s impact is measured by clicks, impressions, CTR, video views, duration, and interactions with the video (such as posts and comments).
Top View Option
TikTok’s video first format that shows your brand on the top helps your business to grow instantly. This option is perfect for keeping your brand strong and interacting with domestic flows. The video looks like this: Brand Call + Infeed Total 15 seconds (with audio), users can click on internal links or external URLs for hashtag challenge.
Own brand Takeover
TikTok Brand Absorption instantly grabs consumer attention with a static or dynamic full-screen display that has a powerful visual impact on your brand. You can use static images, GIFs, or videos that are 3 to 5 seconds long. The integrated link can link to a website’s landing page or tasks and hashtags within the platform. It only provides a guaranteed experience.
Hashtag Challenge
It is a unique interactive form that releases the user’s passion for creativity and self-expression. Raise brand awareness with engagement levels that go far beyond one click. Invite everyone to create content related to your campaign theme and follow TikTok’s organic and natural user trends to create, share, and share spreads through all user-generated content aggregated on hashtag pages.
Multiple Branded Lens
The app takes the first step in making TikTok even more attractive based on the promising results it has achieved in recent years since its debut. One of the promising projects the company has chosen is a lens with branded products. Like Snapchat’s 2D and 3D lenses for photos and faces, TikTok aims to enable the platform to implement this feature into apps.
Encourage User Interaction
The most important aspect of using TikTok as a successful influencer marketing campaign is a user engagement and content engagement. A typical example of user interaction is calling another user to join a hashtag conversation (e.g. dancing). Or a good example in the hospitality and food industry is when a restaurant allows customers to offer non-menu options. Consumers want non-menu products to appear in restaurants, so they market their brands and share experiences with other consumers. Success at TikTok is based on unique, authentic, and convincing invisible content and “perfect” videos.
Create Fun, Unique, And Creative Content
Part of TikTok 2020’s unique influencer marketing tool is that you don’t need high-quality, stylish content to get the impact you need. Ultimately, creativity should be the deciding factor, not quality. TikTok users seem to understand the silly aspects of content marketing. Consumer feedback should tell potential buyers how to best influence them. You can get inspiration from the brands that kill it at TikTok.
But don’t be afraid to experiment on your own. One way to do this is introduce the people behind your business on the social media app. For example, you can record a Zoom screen showing the different people in your team and having them explain what they do during the day-to-day operations. That’s one way to portray your brand as a real human. Another idea is to showcase how our product offering works. For instance, if you sell Lego, you could show the audience how easy it is to put the pieces together.
Use of Hashtags to Influence Marketing
The hashtag issue is an important part of the TikTok platform and community. Whether you have experience or experience, you will find that there are many issues to be involved in at any time. Tasks include breaks and repeating videos with some new ideas. With the right branded hashtags and the TikTok app, everything else is up to the TikTok community. Those interested in the exam can participate in a few simple steps.
Conclusion
After reading this article,surely now TikTok means a little more to you. If your business has a young audience, TikTok is the perfect place to grab their attention. TikTok has proven to be an important tool to influence marketing for most brands. Don’t miss this great opportunity with the tips above. Use these tips to make the most of your TikTok marketing strategy.
Marketing for this new generation doesn’t have to be impossible. Just meet them where they are, play according to their rules, and grow your business.TikTok is here and it doesn’t seem to go anywhere. So check out the app and enjoy instant growth in your business.