The fastest-growing social media platform is TikTok. The young are increasingly using it as their preferred social network. In fact, TikTok is now frequently used as a way to hang out with friends and family, even the most distant ones! The decision to be present on TikTok has been made by many brands. They are unsure of what to do, though. Because TikTok is still so young, many brands and marketers must know its value or the opportunities it presents.
Here, we’ve looked at TikTok’s potential. To maximize your marketing success on the platform, we provide a list of TikTok marketing strategy pointers that you can use.
What is TikTok Marketing?
Younger generations have a very cynical attitude toward conventional advertising. They largely no longer watch traditional television, listen to the radio less than their parents did, and get more news from social media than newspapers. Many overt forms of online marketing are useless because they use ad blockers and “suffer” from banner blindness.
However, many spend time on TikTok—on average, 52 minutes per day—and pay attention to their favorite TikTok influencers. Their fans would probably pay attention if any of these TikTok celebrities suggested a particular product.
Aside from the platform’s enormous popularity, TikTok marketing offers massive potential for businesses to expand into new markets and develop deeper connections with their existing customer base.
In terms of the likelihood that a video will go viral, TikTok is the only social media platform that can compete.
Due to TikTok’s algorithm, individuals with no daily following receive millions of views.
Therefore, since you already have customers who care about you, you have even more potential to reach millions of people as a brand.
Furthermore, you could reach millions of people without having to spend months working to gain millions of followers, as you would on Instagram, Facebook, and Twitter, because the algorithm is unaffected by the number of followers.
Even though the TikTok algorithm is excellent at suggesting content, this does not imply that you can post anything and succeed.
With that in mind, the following tips will increase your chances of success with TikTok marketing:
Tips for getting started with Tiktok Marketing
1. Use suitable and trending hashtags
Like many other social media platforms, TikTok users use hashtags to categorize their videos and find videos related to specific topics. Users can view a list of videos arranged by popular hashtags by clicking the “Discover” magnifying glass at the bottom of the screen.
Using hashtags on TikTok can help a brand gain more followers, increase the reach of its content, and spot competitors. Your videos should contain relevant hashtags, but you should avoid the most widely used generic hashtags. Your videos are more likely to get lost in a sea of content.
Your videos should stand out in marginally less popular categories. Focus on something other than hashtags if you think they’re only famous because, as with all marketing, you would want your videos to appear visible to the people most relevant to your campaign.
Additionally, keep in mind that this is not Instagram. Avoid the temptation to use 21 hashtags on TikTok. Thus, the impact of your videos will be diminished.
2. Use trending sounds
You can use any sound in TikTok’s sound library for your content. Additionally, the sound you use—a song or audio clip—is a crucial element in the recommendations for content.
More significant than hashtags, perhaps. One of the best things you can do for your strategy on TikTok is to ride trends initially.
Keep track of the current sound trends by taking notes or visiting Tokboard to find the top trending sounds. Use sounds that are becoming increasingly popular; they have the most potential.
3. Follow current TikTok trends
By keeping an eye out for trending hashtags, you can use hashtags in your marketing plan in another way. Following that, you can produce and distribute videos related to these popular ones.
Trends can move quickly, so keep that in mind. Be prepared to change your content to stay current by regularly checking TikTok trends.
Don’t just make a copy of everyone else’s videos when you share your take on a popular video type. Find a way to differentiate your video.
4. Create authentic content
People want authenticity when it comes to social media and making decisions about what to buy. They are not looking for standard corporate content here; leave that to other social media platforms.
In fact, 90% of consumers say that authenticity is essential when choosing which brands to like and support. The ideal platform for this kind of content is TikTok.
When you look at popular TikToks, the content is typically straightforward and genuine. Some brands may find this challenging, but always remember to be authentic while giving the range a human touch.
5. Partner with influencers
It’s no coincidence that some people rise to prominence as social media influencers. They typically become well-known for the high caliber of the content they share. Therefore, it makes sense for the majority of businesses to establish fruitful working connections with those who have the potential to influence their clients.
TikTok gave birth to a new generation of influencers. These individuals have much more clout over today’s teens and tweens than the more conventional movie or television stars. These are the people you want on your side when launching your TikTok marketing campaigns.
6. Try out different content ideas
To discover what works for you, always experiment with new types of content. Because every brand is unique, not every kind of content will work well for yours.
Examine the content that appeals to the audience in your target market and try to imitate it while adding your own spin. Nevertheless, avoid trying novel, unfamiliar things. Making engaging content while remaining true to yourself is the goal.
7. Encourage comments on your posts
Like the majority of social media platforms, TikTok encourages consistent user interaction. One of the fantastic ways to do this is through comments. It would be best if you tried to start conversations with potential clients.
TikTok can rank comments based on how many people put a heart on them, so thoughtfully craft meaningful comments. Keep your comments to the bland “nice video” variety. Likewise, watch other people’s videos and leave thoughtful comments.
8. Post content regularly
TikTok is a social media platform that rewards regular posting. Your chance of gaining more followers is increased the more videos you upload to your TikTok account.
People will find your account and choose to follow you more quickly the more posts you make.
9. Use TikTok effects in your videos
As you might expect, with millions of videos being shared on TikTok, you must take a unique approach to stand out from the competition. TikTok provides a variety of effects to aid in this. They are divided into Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories and can be found under the Effects tab.
TikTok has a green screen effect that enables you to replace the video background with an image of your choice, just like you frequently see on television and in movies.
10. Create interesting videos with clear descriptions
The length of a TikTok video can last up to one minute. You have a brief window of time to communicate your point. Also, whatever you do, don’t just upload blatant advertisements; even official TikTok ads should be helpful to your audience.
Even if you have collaborated with an agency to foster your creativity, you want your videos to be visually appealing without appearing to have been created by a professional advertising agency.
Despite the possibility that you will occasionally use your descriptions as teasers, you can give your audience a clear explanation of what your video has to offer. If you can, use language that will compel people to leave a comment.
If you want to improve SEO, a description must be written well. When Tiktok indexes your video and recommends it to your target audience, you want it to know what your video is about. Though they must make sense and not just be a random collection of words, keep in mind to include your most crucial keywords in your descriptions.
You only have so much screen real estate, though. Prepare succinct, snappy descriptions to achieve the best results.
You might think about reusing videos you’ve already created for YouTube, Snapchat, Instagram, or Facebook, but remember that TikTok only allows for one-minute videos. Make sure your video is appropriate for the TikTok audience you’re trying to reach.