In the world of social media, there are many pitfalls to avoid. When browsing the Instagram stories of famous people and brands, you may have noticed that they regularly include links. If you swipe up from the bottom of an Instagram story, you’ll be taken to another page. On Instagram’s main feed, you may come across some sponsored posts with legitimate links underneath them.
However, suppose you’re looking through your Instagram feed to see how you can add your links. In that case, you’re probably going to be disappointed with the results. Because of this, marketers and social media managers are always stressing the value of Instagram traffic for your online store or webpage. But how do you get started with Instagram marketing? In other words, how can you add links to your Instagram stories and posts?
If you want to add a link to Instagram stories and posts, here are the best solutions.
Add a Link to your Instagram Story
Linking to Instagram stories is now available only to popular Instagram profiles and brands. “Verified” status is now unavailable on Instagram. As a result, they’ll have to come to discover you on their own accord if you only have a little following or are not a person of public interest.
The text you overlay on your narrative can contain a link, but it is not clickable by your audience.
We can only hope that Instagram decides to make this function available to everyone shortly, not only celebrities and corporations. Snapchat’s last upgrade, which included support for links, suggests that this could be the case.
Add a Link to your Instagram Post
You can add links to your Instagram posts, unlike Instagram stories. That being said, it isn’t exactly simple either. Your photo’s description can contain any URL you want, but it won’t connect anywhere. Paying is the only way to add a link to your Instagram snap.
For the sake of money, Instagram allows advertisers to add links to their posts. For the best results, use Instagram’s advertising platform. Your post will include a link that you give with stats, and you can boost it for $1.
Convert your personal account into a corporate one before you start advertising on Instagram. Do not be alarmed; nothing will change. Adds analytics monitoring, phone/email links (optional), and the ability to boost postings.
You may do this by navigating to your profile and hitting the Settings button, then scrolling down and selecting Switch to Business Profile from the dropdown menu. A few taps of the Continue button will help you get there.
Tap on the blue Promote button next to any photo on your profile page. Facebook handles Instagram’s advertising. Please enter your payment information in the fields below and click “Submit.”
Add Link to Your Instagram Bio
You can add a link to your Instagram profile in the most basic way by displaying the link within the account’s profile. Click Edit Profile on your Instagram profile to get started. Your preferred website link should be entered in the Website area, then click the “Save” button.
In this section, any links you add will be hyperlinked. In other words, a person can click on a link and be taken directly to a web page.
You can include a link in the description of an Instagram post to direct people to your profile. Especially useful when you only want to share one link. As a result, older Instagram posts won’t find the link if you modify it frequently.
Use a URL Shortener in the Post Caption
Links can be long and difficult to remember, which URL shorteners can help with. Making a more memorable link is possible by using a URL shortener service, such as Bitly. Put this brief link in the caption of your Instagram post, and your fans will hopefully take the time to click on it in their browser (because caption links aren’t hyperlinked) and complete the form.
On Bitly’s webpage, you can shorten a link without registering. If you enter https://bit.ly/2ZRnZI6, it will generate a link with seven random characters at the end of the same link.
Free accounts allow you to customize the seven characters. Enter your long URL into the Customize back-half section after you’ve logged in, then click Create. Others will likely have used the same terms as you, so you’ll need to come up with something new and original.
Create a Link Landing Page
A link landing page service could be used instead of linking to a separate website every time you want to link out. Personalized pages with a series of links and thumbnails are available on the site. Campsite and Linktree are examples of such services.
After signing up, you’ll be sent a link that you can paste into your Instagram profile.
There’s no limit to what you can list on these pages! To make it look like your Instagram page, you can change the profile photo, bio, and theme. It’s a good idea to include thumbnails to your links so that your Instagram followers know which link they’re looking at.
Mirror your Instagram Account to a Link Post
Link landing pages can also be styled to seem like your Instagram profile. In this way, they’ll leave your Instagram page and land on another page that appears exactly like it, except that they’ll be able to click the links in your posts instead of just scrolling down.
Metricool is an example of a service that does this. There are loads of options on this social networking platform, including the ability to integrate URLs with your Instagram pictures. The only catch is that it requires a paid subscription.
Log in to Metricool and then choose the Planning button in the menu. Then select Instagram Link. In this section, you’ll be able to test out the functionality of the feature thoroughly.
Instagram photographs will appear in a stream. If you want to add a link to an image, click on the red hyperlink button. To use Metricool, you’ll need to copy and paste the Metricool URL into your Instagram bio and tell folks to go there.
Share a Link in Instagram Stories or IGTV
Add links to Instagram Stories to make your content stand out. However, verified people (how to get verified on Instagram) or have over 10,000 followers can upload links.
If you don’t meet either of these requirements, there are a few solutions that you can try. But they’re not exactly elegant. Adding your link as a regular text is the easiest way to do this. If you use a memorable abbreviated URL described above, your followers may be more likely to click on it. Just copy and paste it into a web browser, and you’re done!
Another option for adding links is in the description of the video. The problem with IGTV videos is that your followers may not be aware that there’s a link in the description of each video. They’ll have to tap to enlarge the description to see the link, which will require them to press again.
As a bonus, you may share that IGTV video on your Instagram Stories to reach a larger audience. Create a new narrative after you’ve created your IGTV video. You should be able to add a link from there.
Pay for Sponsored Instagram Post
Assuming that you have a business Instagram account, you can now pay for a sponsored post on the main feed or within Stories. That includes those who don’t follow you but who fall inside the specified range.
There is no need to use short URLs or copy-and-paste to share a link. Many of these instances can be found in your feed. A link to extra information (like “Learn more”) appears at the bottom of the piece to let readers know that it is a sponsored post.
Create Your Own Image Gallery Website
Instead, you may develop a completely independent site that you host (the best web hosting services). There are free blogging sites like WordPress and Tumblr if you don’t want to spend any money. No matter what platform or host you use, use a grid theme to make it look like an Instagram feed.
A theme like Cubic is a good choice for WordPress.com. As soon as you’ve uploaded the photographs to Instagram, just copy the URL of the image and paste it into your WordPress site.
Using links to emphasize your brand or profile can increase the traffic by tenfold. This easy yet effective method can bring about an unprecedented amount of attention and get you the spotlight you wish for. You can easily target the specified audience by using links on Instagram.