Understanding Search Engine Optimization (SEO) is vital in increasing your brand awareness and traffic significantly. Today, thousands of people are searching for content similar to yours. You can help them locate it by being an SEO expert. Forty percent of website traffic starts with a search query, which is why SEO is essential.
Remaining on top of SEO demands plenty of research and experimentation. Google’s algorithms are regularly updated, so it’s crucial to stay acquainted with the latest news. However, with minimal practice, you can become an SEO expert.
People use Google to administer over 3.5 billion daily searches. Seventy-eight percent of people utilize the web to search for services and products before purchasing in the U.S. Once Google’s search results start placing your site on the first pages, you’ll gain more visibility, which means more conversions, more traffic, and ultimately, increased revenue.
Getting to the first page of the search results is essential. Seventy-five percent of users don’t even click beyond page one! Here are effective SEO practices that you can implement immediately to increase your search traffic. Earning your site more visitors should also help you convert more of them into customers. You can visit Singapore Agency for know more about SEO and digital marketing.
1) Enhance User Experience Across Your Website
Like any search engine, Google’s search engine seeks to find the best possible result for every user query. If they fail to do this, users will most likely be hesitant to use the search engine again. That said, Google does an excellent way of doing this, which is why they’re, by far, the biggest search engine worldwide.
You’ll have to consider that constant urge to display the best results when optimizing your website for SEO, as sites with poor quality seem less likely to rank. Also, Google is getting better at determining the quality of a website. So if your site is slow to load, looks outdated, amateurish, and untrustworthy, potential users are more likely to go back to the SERPs and click on a different result. As a result, you’ve lost a possible conversion and a user, and your bounce rate is going to rise.
Although Google has yet to declare it officially, there’s evidence suggesting that it rewards sites with low bounce rates with better rankings. The search engine giant reasons that if a visitor pays more time on a website, it’s more likely due to them finding it helpful. And with Google’s goal to deliver the best probable results to the users, it will start pushing sites with great engagement up in the results pages of the search engine.
2) Optimize for Voice Search
Twenty-five percent of U.S. adults currently own smart speakers, and it’s safe to conclude that voice search is something you have to factor into your SEO tactics.
Also, there are considerable differences in how text search and voice search are utilized, and thus how you require to be optimizing for voice search and the results that users are provided. For instance, a text searcher might input “horse diet,” while a voice-based search tends to be lengthier and will be something similar to “what do horses eat?”
The voice searcher is usually more inclined to use a question. And when you do a voice search, you’re not provided a list of results to pick from — you get one answer.
This answer frequently, although not always, originates from a featured snippet. As stated by Backlinko, 40.7% of voice search results are secured from featured snippets but keep in mind that this number will continually change. The left-over results could be obtained from anywhere on a web page. Nevertheless, bear in mind that the answer will still probably originate from a question/answer text block, so endeavor to write for featured snippets, and you’ll also be quickly writing for voice search.
3) Sketch for Mobile First
While voice search is vital, time has proved that it’s not quite as necessary a tool as predicted, especially in conversions.
Whether this signifies voice search simply needs to develop or will never be significant to e-commerce marketers remains to be discussed. But for the time being, most searches and half of all purchases are done on mobile. Furthermore:
- 77% of American citizens possess a smartphone
- In the last six months, 79% of smartphone users have shopped online using their mobile gadget
- 40% of all e-commerce buying throughout the 2018 holiday season were done on a smartphone
- 80% of customers used a mobile phone inside a physical store to either compare prices, find alternative store locations, or look up product reviews
- Most significantly, Google has gone mobile-first.
It’s been some years coming, but Google announced in March 2020 that its mobile smartphone user-agent will now primarily be used to crawl sites, which means that your site’s mobile version will be crawled and indexed before the desktop version.
With this, any new website you create must focus mainly on the mobile experience. Of course, how it performs and appears on a desktop is still essential, but mobile still has to come first.