Marketing campaigns require a wide range of content types to be included to communicate the planned message to the target market. In recent social media marketing literature, it has been shown that video content is receiving significantly more engagement in campaigns.
As such, it is imperative that you include video content in your marketing campaigns. However, creating these videos can be costly and time-consuming, and therefore, offset marketing budgets of many businesses.
A time-saving and cost-effective alternative is to use stock video clips or stock footage in your marketing campaigns. Stock video clips are videos that have been already created by content creators which significantly save your time and cost.
Although these stock footages may not completely fit your requirements, you can still—nevertheless—find stock videos that, for the most part, meet your criteria in your campaigns. This alternative is used extensively throughout the industry which proves its worth.
And with these stock footages, you can compose top-notch content for your campaign with a sweet cost of zero dollars (for many options).
In this post, we are going to list down the best options for using stock video clips in marketing campaigns with their details, pros, cons, and other relevant details. So, without any further ado, let’s dive in.
Pixabay is a free stock images and videos platform that hosts up to 2.4 million+ content that will prove to be very helpful in your marketing campaigns. Any content on Pixabay can be used for free under Pixabay’s license for both commercial and non-commercial use.
However, certain stock footages will put down rules and dictate which uses are allowed and which aren’t. What’s more interesting about this platform is that you don’t even need to add credit to the owner of the stock video clips (but it’s still an ethical practice to follow).
On Pixabay, you simply search a keyword related to your stock footage and find hundreds or thousands of different options for your marketing campaign. You can browse through them and find the one that suits you the most. All in all, a great stock video clips option for your marketing campaigns.
- User friendly interface
- Easy to download stock clips
- No payments i.e., completely free
- No significant restrictions on usage.
Storyblocks is another great platform for accessing and downloading stock video clips. You can use these stock clips for personal and commercial uses both. There is a massive library of these stock footages, up to millions.
There a different pricing plans with Unlimited Video, Unlimited All Access, and Basic Video with different benefits with each plan. It has stock videos from leading industry videographers that will make your marketing campaigns stand out.
In a nutshell, it is one of the best paid stock video clips options for marketing campaigns that is out there.
- Millions of 4K and HD stock videos
- Unlimited downloads
- Access to motion backgrounds and after effect templates
- Royalty-free and owned by you.
Videvo is a top stock clip platform which offers a huge range of different types of stock videos which you can use in any type of project including marketing campaigns and use videos as many times as you want to for both and commercial uses. However, content under the Creative Commons 3.0 license must be credited to the original author, this will be given under the content.
Videvo offers great customer service, and you can use their videos even after your subscription ends and offers flexible pricing plan with Videvo Lite, Videvo Plus, and Videvo Pro with their own benefits.
In summary, it is another great option for using stock video clips in marketing campaigns with many different features given below.
- Thousands of stock videos
- Easy licensing
- Daily new videos being uploaded
- Allows you to filter videos based on camera frames, angles, and focal lengths.
4. Adobe Stock
Adobe Stock is a renowned name among the industry and is a great platform to fulfill your stock video clips needs. The videos are in HD and 4K resolutions and can be used as many times as you like after downloading them. It also provides motion graphics and video loops.
There are different pricing plans with annual and monthly subscriptions and credit packs. The plans are based on the standards per month with 10 to 750 standard assets a month with higher prices as you go for higher standard assets. These not only include stock videos but also stock images, templates, 3D, and music tracks.
- New videos daily
- Can be used across different devices for better accessibility
- Aesthetic search filters to allow better fit
- Access the standard assets anywhere
- Simple licensing and billing.
iStock provides stock footages and other stock standard assets that you can use in essentially every project you can think of. All content is uploaded on iStock comes through a rigorous process and vetted to avoid any potential issues.
The website ensures that all stock video clips that you use are completely safe and do not cause any copyright issues when you use them in any of your marketing campaigns or projects.
It offers different plans with monthly and annual options; these range from Basic to Premium to Premium + Video. However, as the name implies, you would need to purchase the Premium + Video plan in order to access the stock videos. Additionally, you can also purchase credit packs to meet your stock video clip needs.
Although iStock comes at a higher price, it provides great variety in stock video clips so that you can find the most suitable ones for your campaign project.
- Range of video categories for your convenience
- Use as many times as you like
- Filter out videos based on upload date and duration
- Flexible pricing plans.
Shutterstock is another great option for using stock video clips in marketing campaigns. The platform provides high quality stock footages for any type of project and can be used as many times as wanted.
These stock videos can be used for any personal or business purposes and has a great range with content that is always high quality and created by top content creators.
It offers subscription plans depending on annual or monthly basis and for single & multiple users. It is on the higher side with the lowest being $29 / month and access of up to 10 images, however, the quality and safety are guaranteed on Shutterstock.
- Search by frames per second, resolution, duration
- Content that integrates artistic and technical brilliance
- Fresh videos
- Wide range of stock clips categories.
MotionElements provides a huge library of stock video clips suitable for your marketing campaigns. It is trusted by thousands of businesses for their stock video needs for different types of projects.
The website is the world’s largest platform for Asia-inspired stock footages with many content creators including filmmakers and digital artists uploading their high-quality stock video clips on the website.
Users will have the royalty-free right and is safe against any copyright issues. It offers a localized access to stock video clips which makes it even better as you will be able to communicate your marketing campaign more effectively.
MotionElements offers on-demand, credit packages, and subscription pricing plans for their users with varying needs. Each are with different prices, and you can choose the one that suits you the best for your marketing campaign.
- Wide range of Asian content
- Easy file format conversions
- A.I based search allowing easier searches
- No additional licensing fees
- Choice of payment methods for user convenience
Stock video clips are a great way to save time and cost when you are using video content type in your marketing campaigns which has become increasingly important for an effective and efficient campaign. In this article, we covered the different options for using stock video clips in marketing campaigns from Pixabay, Videvo, Storyblocks, Adobe Stock, iStock, Shutterstock, and MotionElements.