Search Engine Optimization (SEO) is an effective way to attract users to an online platform if they use it properly. SEO is constantly evolving and it can be difficult to keep up to date with the latest updates. But it’s worth it. 70-80% of consumers focus solely on organic results and ignore paid advertising. Also, about 28% of these searches lead to conversions, leading to purchases.
World-class SEO performance deserves attention on many metrics including traffic, backlinks, and social media. Our guide provides insights into the most relevant and latest trends in search expected in 2021, so you can adjust your SEO strategy accordingly. Here are Search trends to watch out for in 2021
10 Unavoidable Search Trends to Watch in 2021
1. User focus + Search Intensity
2021 is the time to focus on consumers and search. While this is hardly a new trend or concept, it is important to change your focus every year as consumer intentions and behaviors constantly change. So much has changed quickly, especially after 2020.
So, what does this mean for search engine optimization in 2021?
According to Britney Muller, SEO consultant and computer science student Britney Muller LLC, this means that SEO companies should abandon their existing best practices, which means that as algorithms become stronger for each of them (e.g. try to write a description) meta The lower the value, the less value will be. Pages) focus on better understanding what’s happening in search results/search engine intent.
Search intent is also a step up from the traditional search experience and aims to accommodate new technologies like voice search and voice assistants. Remember that individuals now ask questions from Alexa, Siri and other similar AI assistants and treat these platforms as natural search engines. As such, Google is adapting to this growing shift in search intent and presenting people with results that align with their goals.
2. Voice Search Affects Search Terms
With technologies like Apple’s Siri, Google Assistant, and Amazon’s Alexa, voice searching technology has become very popular. As technology advances, it has become more and more popular. In fact, 55% of households are expected to own smart speakers by 2022.
Consider keywords to optimize voice search. Identify long phrases people use in everyday conversations. In general, voice search is suitable for longer and more natural expressions. It is generally abbreviated when people write. Like if someone asks the question “What are the new Search trends in 2021?” But keep in mind the word “New SEO Trend 2021”.
It’s also worth mentioning that more businesses will generate audio content with the aim to increase brand awareness. When targeting voice technology yourself, it’s best to adopt a conversational tone and brainstorm phrase that people would say rather than write.
3. Mobile Usability Affects Search Websites
In 2019, Google introduced mobile-centric indexing. That said, search engines mostly look at the mobile version of the website because it’s the “native” version, not the desktop version. This change makes sense given that almost 73% of Internet users in 2025 will only have access to the Internet from mobile devices. Test the results of your mobile website with Google’s free mobile test. Then check the mobile usability report in Google Search Console.
To make the site easier to use, you need to make sure that Google can crawl your URLs, so make sure there are no ban instructions. Additionally, Googlebot does not download content that requires user interaction, such as tapes or swipes. You need to make sure you can see this lag content on Google. Finally, make sure your desktop and mobile websites use the same meta robot tag.
4. Content That Complies With Google’s Eat Policy Is Higher
Google has reiterated that content quality is critical to the success of the evaluation. But what does “quality” mean to Google? See EAT Principles: Competency, Authority, and Credibility. These factors will help you determine whether a web page has useful quality content. This principle applies specifically to business niches marked “Your Money, Your Life” (RIM), such as healthcare and finance.
There are many ways to provide quality content. First, create a customer portrait that helps you understand what content your customers value. Second, do your search research to help map your user journey. Third, we use this information to create content that follows the format that users prefer. For example, if you are serving young people, it may be better to have a video. If you are targeting older viewers, your video may be less attractive. That said, visual content marketing works for most audiences.
5. Improved Predictable Search
Google launched Discover in 2017 and launched a new type of search that doesn’t even ask specific questions. Discover is another Google-based intelligence tool. Content recommendation tools identify patterns of user behavior over time and gradually internalize these practices. With this information, Discover can identify the most accurate content of interest to users.
Google Discover already has over 800 million active users. There is no requirement to do anything unique. When a page is indexed by Google, it is included. Content is listed based on algorithms that control content quality and user interest. Google didn’t reveal the exact factors, but location history, web history, app usage, calendar, browsing history, and home and work locations seem to be important.
6. Image Optimization Plays A Big Role In Search
Visual image search has changed significantly. In the past, people could only see photos. In the future, people can use images to buy products and get information. Google has long been asking for proper labeling and optimization of images, so it makes sense that this is part of a long-term plan.
If your site’s images are not optimized, do it now. Use relevant high-quality images, and don’t forget to rename the file by tagging the photo files to match the content of the relevant page. Use an alternate tag that the scanner uses to classify the image. Finally, adding an image to your Sitemap makes it a lot easier to scan. You can also check out other articles discussing image SEO for more tips.
7. Local Search Ads Will Play A Big Role
When people think of the Internet, they often think of the global nature of the Internet. In fact, most people use search engines to find local products and services. For example, you can find nearby restaurants. Local SEO is important and is constantly evolving. This advancement is due to the increase in click-free search, which some SEO marketers call the new standard.
In a clickless search, the search results themselves respond to user requests. So they don’t click on the evaluation result. One of the reasons for the increase in clickless searches is the increase in snippets. Many non-click searches are local searches that display results on the SERP in so-called “locally placed”.
According to SellerMetrics, developer of Amazon PPC tool, you also have to consider the human factor. This means that an ideal listing will straddle a line between the machine and the human eye.
Another thing pertaining to local search is your Google My Business (GMB) profile. Make sure to enrich it with information, and keep updating it frequently to reflect your ongoing activities. Why update it so often? It’s because the optimization factors of Google My Business translate into local SEO experiences. The higher activity and engagement on your GMB listing, the stronger the signal to Google that your business is renowned amongst local consumers. The snowball affect of this is that your rankings will shore for local keywords and nearby searches.
8. Zero-Click Search
This is called a no-click search, but it can also be called a zero search because one player wins and the other loses all. Click-free search is a search in which Google displays the answer at the top of the search engine results page (SERP), without the need for users to browse your website. Attention is the only website that has a reliable response.
This is important for two reasons. First, search engine traffic has decreased on many websites. This is not good. Second, it opened up the possibility for small and medium-sized businesses to gain traffic, not the first result of SERP on a specific issue. Even after getting a response from the SERP itself, many will still jump out of context.
Conclusion
You will see changes that are already planned and implemented as they become more and more important to SEO success and strength. The old methods that were still working no longer exist, and abandoning new best practices will weaken your search efforts than ever before.
As you can see from the list above, SEO is getting harder and harder. The days of header and meta header optimization are over. Given the current SEO trends, you have to think about everything from voice management to video SEO. The numbers are constantly changing and it is very important to stay at the top. The right SEO tools can help you get the information you need to develop a solid SEO strategy.