The various video styles and when to use them

Camera equipment with a subject on focus

Photography and videography have reached new heights since the emergence of social media. People want to create an image of themselves that is good, not only for the audience to consume but also for our self-esteem.   To put your best foot forward, make sure that images and photos posted on your social … Read more

TikTok Business Success Stories

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According to Zenith, by 2021, the average person will spend approximately 100 minutes every day watching videos. That’s equal to 25 consecutive days per year, and TikTok is especially primed to capitalize on our penchant for this. TikTok combines the best features of YouTube and Instagram: scrollable video and content, respectively. It’s … Read more

Instagram vs TikTok for Business Promotion

phone, grass, TikTok logo

There has been a massive spurt of TikTok users in the past few years, making it today’s most popular social media platform. Upon the platform’s surge in popularity, its competitor, Instagram, released Instagram Reels, a new and similar video feature. The similarity between the two social platforms prompts the questions— “How are … Read more

Is Facebook still effective for promoting your business?

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Among all social networking sites or social media platforms, Facebook is the most popular and is mainly used by people worldwide because of its features. It makes it easier for people to connect with family and friends online. Although Mark Zuckerberg initially created it in 2004 for college students while he was … Read more

Types of Social media videos that gets people to respond

woman taking a selfie

Social media is taking the world by storm. Influencers have been hot topics and have become the inspiration of many. In fact, their job description has become the aspiration of many. These influencers are all over social media platforms: Facebook, Instagram, Tiktok, and YouTube. Of the four social media platforms mentioned, YouTube … Read more

Deciding Whether to Use Photo or Video Content

laptop, GoPro

Sharing visual content on your blog/site or social media platforms is an excellent way of raising engagement. As opposed to standard text content, videos or images can increase your site’s traffic, views, comments, and likes. A compelling video or a great photo will garner people’s attention. As they’re scrolling through your blog … Read more

Best Social Media Platforms for Photographers

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Social media presents photographers with excellent opportunities to gain more exposure for their art, connect with fans and followers, push traffic to a blog or portfolio website, establish name recognition, and network with other photographers. Naturally, every social media platform has its pros and cons, and not every one of them is … Read more

How to Use Clubhouse for Business


Since its inception in 2020, Clubhouse has quietly but steadily grown in popularity. Some see Clubhouse as a Twitter rival, whereas others see it as a completely different term. Do you want to see if the Clubhouse app will help your company? Interested in learning more about Clubhouse’s marketing strategy? Here’s what … Read more

Social Media Video Tips


One of the best ways to market your content on social media is through social media videos. Since social platforms began to fill with advertising content and ads, reaching social platforms and connecting with viewers has become much more difficult. According to, the global forecast for social media platforms in 2019 … Read more

How to Use TikTok for Business

How to Use TikTok for Business

TikTok has been making hype in recent years and it is continuously growing every day. TikTok was launched in 2016 as a video platform for people to share and edit videos. Since then, it has gained impressive followers and is now used in more than 150 countries. Most of TikTok’s trends are … Read more